It was in 1965 that the Labrie family bought a herd of purebred Ayrshires that were not registered.. The animals were then registered with the National Identification Program (NIP), which allowed them to gradually reach the purebred status. In 1969, officially joining the PATLQ was another step that improved production. We must emphasize that from the beginning, artificial insemination was used with a strong percentage of young sires. Classification is another tool used to improve genetics. This is how that in the '70's, Labrie Welcome Doris VG, a NIP cow, obtained the sought after CIAQ trophy for 4 consecutive years. And everyone remembers the famous Labrie Jeannot Wilma EX 6 * who broke numerous production records. Dam of sires, the most well-known being Labrie Charlot and Labrie Wilton, she still influences the herd with active descendents of close to 40 animals. There is also the family of Labrie BB Kellogg Félicia EX 2*, winner of the All-Canadian title in 1997, who contributes to the herd's performance. At Ferme Labrie, milk production is the most important thing and that is why they obtained the highest herd average in Canada in 1992. Their numerous successes are attributed to hard work by the whole family, not forgetting the contribution of the co-owner, Ghislain Gagnon. Paul's enthusiasm for the Ayrshire breed goes back to the 60's when he attended the Rimouski Agricultural School . Over the years, the many awards he obtained for his animals are his pride. This enthusiasm and pride are important values he passed on to his daughters, Marie-Hélène and Caroline.